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Instructor: Anne Moebes
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Promoting Products and Services
Business are increasingly using digital marketing methods to make their website "sticky". Attracting customers to your website, and engaging them once they're there, is only half the battle. How to keep them? Email marketing, blogger advocacy and tracking customer activity are some of the most effective ways, all of which can be done on a micro budget. A tremendous upside! But...with this upside, comes legal risk. Learn how to collect personal...
Introduction To Nonprofit Management
East Los Angeles College @ 1301 Avenida Cesar Chavez, Los Angeles, CA
This 2-day workshop is designed for people who are interested in starting and managing a nonprofit organization. Day one will focus on the process of creating a nonprofit organization and will explore various topics such as Incorporation Tax exemption status Board development Program development and finance. The history of nonprofit organizations and their role in a democratic society will also be discussed. On day two the following...
Engaging Customers with User-Generated Content
Why did the popular dance movie, Step Up, unpredictably, become a hit in 2006? Utilizing a small marketing budget, Walt Disney Studios conducted one of the first user-generated contests. Inviting users to post videos on its MySpace page, it drew 156,000 friends, and earned $65 million. It made three times more than what the box office expected, by all accounts, because of that contest. Learn the benefits and risks of inviting user-generated...
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