Social Media Monitoring & Analytics: How, What, & Why

General Assembly

$99 7 seats
Start Date:

Wed, May 23, 6:30pm - 9:30pm

Next start dates (1)

Flatiron, Manhattan
10 E 21st St 3rd Fl
Btwn Broadway & 5th Ave
New York, New York 10010
A computer will not be provided.
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Sharon Lee Thony

What you'll learn in this social media class:

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. 

This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.

  • An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn
  • Examples of how to present social analytics internally and for clients
  • A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement
  • Tips on how to use analytics to enhance and advance social media strategies and approaches
  • How to increase content reach through social advertising (this will be a small/brief portion)
Prereqs & Preparation
Understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. Do not need to have analytics background or focus.
School Notes: Please Note: For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (2)
Start Date Time Teacher # Sessions Price
6:30pm - 9:30pm Sharon Lee Thony 1 $99
6:30pm - 9:30pm Sharon Lee Thony 1 $99

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Questions & Answers

Get quick answers from CourseHorse and past students.

Question from Francesca C.
What's the material that I need to attend this class? Thanks.
Answer from Kristle C. CourseHorse Staff
Hi Francesca! On the class description, there are no materials required. On the special notes, it states a computer will not be provided so you'll need to bring your own laptop. You may also just want to take note of what's written on the Prereqs & Preparation area of the class listing. Hope that helps!
Question from Francesca C.
This course give me a certificate? Thanks
Answer from Brenda L. CourseHorse Staff
Student can request a certificate of completion from the school after the class.
Question from Ahmed
does it have a certificate?
Answer from Georgia C. CourseHorse Staff
Hi Ahmed, student can request a certificate of completion from the school after the class.

Reviews of Classes at General Assembly

(1523 Reviews)
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Attended: Social Media Monitoring & Analytics: How, What, & Why
Teacher talked too fast, too much to cover in a short amount of time.

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Attended: Social Media Monitoring & Analytics: How, What, & Why
Class was interesting and well taught, but I would have preferred a bit more actionable substance.

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Annie C.

Attended: Social Media Monitoring & Analytics: How, What, & Why
Amazing class. I highly recommend it, especially with Sharon Thony as the instructor. I would take it again because it was so good.

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Attended: Social Media Monitoring & Analytics: How, What, & Why
Exactly what I was looking for. Terry Rice is an excellent teacher.

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david k.

Attended: Social Media Monitoring & Analytics: How, What, & Why
david k. gave this class 4 out of 5 CourseHorse stars.

School: General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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