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Blogging for Business

  • All levels
  • 18 and older
  • $75
  • 10 E 21st St, New York, NY
  • 3 hours

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  • $75
  • GA NYC Manhattan (3rd Floor) @ 10 E 21st St 3rd Fl, New York, NY 10010
  • 3 hours
  • A computer will not be provided.

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Class Description

Description

What you'll learn in this blog training:

Blogging provides another platform not just to sell your product and/or create brand awareness but to establish yourself as an informative source in your field. 

This course covers the importance of a good title, captivating first and last sentences, and the necessity of proper grammar and interesting writing.

The course includes practicing good writing skills and developing a knack for editing. Students will learn an overview of proper writing, creating/locating high-quality and relevant photos, and interacting with existing and potential followers. 

We will introduce methods of working with relevant online influencers (bloggers and “microbloggers”), including reaching out, establishing relationships, providing product and/or compensation, and maximizing return from collaborations.

Additionally, we’ll discuss easy organizational tips for maintaining a consistent blog relevant for your readers. And since a blog needs readers, we’ll cover posting on social media platforms (Facebook, Twitter, Instagram, and Pinterest), advertising your blog post to followers.

Takeaways:
  • Understand importance of blogging in marketing/advertising whilst combining business demands and consumer wants.
  • Learn components of effective, professional blog posts and corresponding social media posts.
  • Learn tactics of content calendars, staying up to date with current trends, and the basics of collaborating with media influencers.
Preparation:
Please answer the following questions prior to class:
  • Who is your audience/ideal consumer?
  • Why are you customers/followers interested in you?
  • What else are they interested in (related to our brand/product)?
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Blogging for Business

    Reviewed by Janet K. on 4/19/2019
    As a new business owner, I needed to fully understand the need to have a blog on my website. Jen Glantz helped me understand the importance of blogging and provided valuable and useful information on how to go about it.
  • Blogging for Business

    Anonymous review on 5/28/2019
  • Blogging for Business

    Reviewed by Melissa J. on 2/2/2019
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