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Successful Product Management

Learn the skills to effectively manage the product management process and gain control of the tasks at hand in this powerful seminar at the American Management Association. Develop marketing savvy, set priorities, manage profitability, build effective relationships, and learn the financial aspects of product management. Ideal for product managers, brand marketers, and directors.

  • All levels
  • 21 and older
  • $2,495
  • Live, interactive online classroom
  • 70 hours & 30 minutes over 9 sessions

Start Dates (1)

  • $2,495
  • Live, interactive online classroom
  • 70 hours & 30 minutes over 9 sessions
20 seats left
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Show all 9 sessions
  • Wed, Jun 05 at 11:00am - 7:00pm
  • Thu, Jun 06 at 11:00am - 7:00pm
  • Fri, Jun 07 at 11:00am - 6:30pm
  • Wed, Oct 16 at 9:00am - 5:00pm
  • Thu, Oct 17 at 9:00am - 5:00pm
  • Fri, Oct 18 at 9:00am - 4:30pm
  • Mon, Dec 09 at 10:00am - 6:00pm
  • Tue, Dec 10 at 10:00am - 6:00pm
  • Wed, Dec 11 at 10:00am - 5:30pm
Showing 11 of 1

Class Description

Description

What you'll learn in this management course:

Discover the tools and techniques you need to effectively manage the increasingly complex product management process and gain more control of the myriad tasks at hand.

In this powerful seminar, you’ll focus on strategy…product portfolio planning…key tasks of a product manager…understanding critical reports…and how to calculate break-even sales formulas. Then you’ll put it all together using a case study on product marketing plan development so you can prepare your marketing plan.

How WIll You Benefit

  • Gain marketing savvy and use it to perform your job effectively
  • Set priorities and manage the profitability of your products or serviceBuild effective working relationships with suppliers and with external and internal business partners
  • Manage the financial aspects of product management
  • Learn the key components of an effective business plan—and practice developing one

Who Should Attend

Product managers and brand marketers and directors, and those who interact with them.

NoteAttendees should have two years of marketing experience.

What you will cover:

  • Benefits of the product management process
  • Strategies and models for marketing success 
  • The main tasks of a product manager 
  • Key reports and relationships 
  • How to manage new product or service development
  • Prepare your marketing plan

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.

If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.

Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.

Please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at American Management Association (5)

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