Discover the Best Digital Marketing Classes in Charlotte
The invention of the internet in 1983 changed the future of business and almost instantly demanded new avenues for advertising. Digital marketing is the strategy of leveraging digital channels (like websites, social media, search engine optimization, and email) to market products and services to customers. There are eight types – search engine optimization (SEO), pay-per-click, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics, and affiliate marketing – and each of these helps companies to connect with the modern-day consumer and increase sales.
Digital marketing is able to go further and do more than traditional marketing. You can’t interact with a business through a billboard or print ad, but you can engage in two-way communication with a business through articles, emails, and social media platforms. Liking posts, leaving comments, and clicking links can only be done through digital marketing tactics.
Digital marketing promotes products and services by leveraging the amount of time people spend on screens (like phones and laptops) and is now a crucial part of any business’s marketing strategy.
Best Digital Marketing Classes & Schools in Charlotte
While there currently aren’t any in-person classes available in Charlotte, there are several online courses that may be a great fit. Listed below are just a few of the virtual classes offered, but remember to check the CourseHorse website often as new classes (both in-person and online) are added frequently.
Noble Desktop offers a Digital Marketing Certificate that covers all the digital marketing essentials like SEO, social media marketing, paid search strategies, and analytics tracking. This remote class will teach you how to develop an actionable multi-tiered marketing campaign and the best ways to utilize analytic tools to track and improve your return on investment (ROI).
Noble Desktop also hosts Facebook Marketing Bootcamp which takes an in-depth look at all aspects of marketing on the Meta platform. Students will learn to develop a successful marketing strategy and create visual content that increases engagement and drives sales. You’ll also learn how to gain and expand your following and use paid advertising for increased engagement and profit.
El Camino College offers an online digital marketing program that’s designed to help prepare you for an entry-level role within the industry. This class boasts a project-based curriculum that focuses on marketing theory, critical thinking skills, and practical experience. Over the course of 16 weeks, you’ll cover topics like branding, market research, digital advertising, advertising strategy, and competitor analysis. This course includes lessons on organic and paid media, as well.
The Digital Workshop Center hosts Digital Marketing Strategy that examines the fundamental concepts and strategies of marketing, as well as the data-driven digital marketing skills needed to successfully propel your career forward. This class includes 14 hours of classroom training, all your professional textbooks and materials, download materials with practice data files, and one month of technical support. You’ll receive an official certificate of completion at the end of this course that you can add to your resume.
Charlotte Industries That Use Digital Marketing
Fintech and healthtech are both major industries in Charlotte, employing 39,000 people with a growth increase of 18% in 2022. The Charlotte region is home to the second largest banking center in the U.S. Plus, the North Carolina Department of Commerce says health care will be the state’s fastest and highest growing industry with 93,000 new jobs being added in this sector by 2026.
Companies in these industries will utilize digital marketing to communicate their brand and instill trust in both the businesses and consumers that utilize their products and programs. You could write press releases for hospitals or fintech companies, send out marketing emails for an insurance company, or create paid social ads to boost training program recruitments.
E-commerce, logistics, and distribution thrive in Charlotte thanks to the four major interstates, three deepwater ports, more than 800 miles of rail, and one of the top 10 most connected airports in the world. Promoting a logistics company is all about defining your target customer and then leveraging strategic digital marketing campaigns to attract them. From paid ads to email marketing and everything in between, digital marketers are vital to these companies.
More than 22,000 individuals are employed in life sciences in the region with an impressive 22% growth in the industry in the past five years. Biopharmaceuticals and biotech as the two fastest-growing clusters, creating ample job opportunities for expert digital marketers to help these companies distill more complicated information down into digestible chunks that their consumers can relate to and understand.
Digital Marketing Jobs & Salaries in Charlotte
A social media manager is a must for any company that interacts directly with its consumers. These companies are often in retail, B2C tech, and the fitness or entertainment industries. The salaries for this role can vary widely from $55,000 - $80,000 on average, depending on your years of experience and the size of the company.
The Content Marketing Institute reports that 73 percent of B2B marketers and 70 percent of B2C marketers use content marketing as part of their overall marketing strategy, creating ample job opportunities for digital marketers in this role. You would be responsible for the company’s overall content strategy, including online content (emails, articles, paid ads) and offline content (direct mail, billboards, paper ads). You can expect to earn around $80,000 with the potential to make six figures depending on the position and your years of experience.
An email marketing manager will focus solely on email touchpoints and can earn around $70,000 starting out, with the potential to make around $95,000 with a few years of experience. Email marketing managers plan and implement all email campaigns while also managing subscriber databases, improving retention, and analyzing campaign performance.
A paid search manager implements pay-per-click campaigns, updates bids, adds or removes keywords, runs tests, and monitors profitability. Salaries in this role range from $65,000-$95,000, making it a profitable career choice.
An SEO manager converts visitors into customers and increases click-through rates by considering all aspects of a web search. These positions range from $55,000- $70,000 per year.
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