A Sales Manager’s Course on How to Develop Salespeople

Full Course Name:
A Sales Manager’s Course on How to Develop Superior Salespeople

If your goal is to develop high-performing salespeople, the first step is to understand the demands placed on salespeople. The demands today, are high.

Once upon a time, salespeople were the first point of contact when the buyer knew they had a need. Today, they are the last. The internet has made selling more demanding than ever. Before buyers speak to salespeople, they know what they want, when they need it and how much they want to pay for it.

So, for the salesperson to add value and win over new business,
they have to master 4 key areas:

1. Understanding how to sell
2. Predicting the buyer’s business, needs, and industry
3. Thoroughly understand the industry, the customer, and the competition
4. Matching needs and providing solutions that fit those specific needs

Skill is how a person is able to manipulate knowledge and get the desired results. For salespeople, there is a lot to learn. So, it is tough! The salesperson literally needs to know each area in isolation, and then be able to combine them. This is difficult, but definitely not impossible.

The second step is to understand skill and knowledge acquisition. You must know how to structure training to properly facilitate coaching and questioning strategies so that new and successful selling behaviors sticks.

This is where this program empowers. You will learn a simple, yet powerful training strategy that you can start using immediately.

If you are determined to build a high-performing sales team and accelerating the skill acquisition of each and every one of your salespeople, then this is the course for you.

The goal of the course is to give you insights and strategies that you can begin using immediately.

You will walk away with:

• A framework on how to train and coach salespeople.
• The knowledge needed to elevate your salespeople’s skills
• A collection of questions and how to effectively use them
• Sample conversations that are powerful and can lead to real change

We will take the framework and apply it to three powerful prospecting strategies so that you can apply them immediately. We will also explore a Case Study on sales enablement which the instructor used to improve sales by 30%.