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Instructor: Andrew Cohen
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Business Metrics Fundamentals
General Assembly @ 902 Broadway, New York, NY
Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven...
Numbers Game: Building a Metrics-driven Business
General Assembly @ 902 Broadway, New York, NY
Whether you're a CEO, CFO, COO, product manager, investor or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you'll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You'll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven activity...
App Store Optimization
General Assembly @ 10 E 21st St, New York, NY
Developing a great mobile app is only half the battle. To get the best return on investment, you need a process to proliferate your app and monetize it as efficiently as possible. In this workshop, you’ll learn how to create this process for your own app. You’ll discuss app submission and update strategies, title and keyword best practices, pricing/promo deals, iTunes data collection and analysis, various revenue models, and much more. Takeaways...
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